JOELLEN LARYEA

JoEllen has over 18 years of marketing and branding know-how and expertise.  She has worked for
major brands such as Apple, Sony and Nike and currently leads the PR and Marketing division at
Caribbean Export.  In her role at Caribbean Export she has successfully led the rebranding of the
Agency and spearheads a range of communication initiatives to increase the Agency’s brand
equity, visibility and awareness locally, regionally and internationally.  JoEllen holds an MA in Mass
Communications and a Post Graduate Diploma in Digital Marketing.   As a trusted marketing leader
in the Caribbean region, she’s renowned for her unique ability to think globally
and strategise locally.  JoEllen grew up in the UK, but is a daughter of the soil who enjoys working
across business sectors, throughout the Caribbean and is passionate and committed about working
with organisations of all sizes, to promote and elevate brands.